Welcome
My name is Kari Heuer.
I spend my time at the intersection of technology, marketing and finding the right solutions for clients to thrive.
What I Do
Product Marketer. Content Strategist. Story Teller.
I've spent the last 9 years researching, crafting and executing messages for B2B software companies aiming not to push technology, but to help guide customers on how they can drive more value for their business with technology. Customer success is my success, everything else follows.
Who I Am
Problem Solver. Just looking for someone to listen? Tell me. Otherwise I will try and solve your problem (even if you don't know you have one.) I'm a fixer and its the first hat I put on in every situation.
Thinker. If I don't know something I go figure it out. The proverbial rabbit hole? That's where my brain lives. Knowledge is power, putting yourself in someone else's shoes, diverse ideas breed advanced solutions; these fuel my day almost as much as coffee.
Protector. Every problem has a solution, but not every solution is worthwhile. I believe in innate value and take that to heart in what I do. My team, my business, my customers (and the world) deserve the best and the safety of someone looking out for them.
My Areas of expertise
Branding/Messaging
Crafting any quality message is difficult. Crafting a message that truly embodies your value prop? That's an ever evolving gauntlet. And I embrace that challenge everyday.
Content Strategy
From awareness to research to purchase and everything in between, I build content strategies designed to meet customers where they are in their journey.
Sales Enablement
A message is only valuable if everyone is aligned and agreed. I create enablement that empowers sellers to confidently position our value to existing and potential clients.
Story-
Telling
Words move people. And so should marketing messages. From the smallest tweet to an end-to-end program, I craft stories that move people to act, feel and think.
Content Creation
Content is where your message meets the world. I create content that does more than push a message. I create content that moves people to think, feel or act.
Event Experiences
Whether it's 10 people or 10,000, I design experiences that delight and exceed attendee expectations, celebrate success and explore what the future holds.
Product Launches
When months of work culminates in a first impression, I ensure that each product, feature or brand launch is delivered with minimal issues and maximum impact.
Social Media
The 8 second threshold. When 8 secs is all you have, I spark interest quickly and succinctly to entice readers to engage further.
Adapt and survive
The beauty in marketing is that it always changes. So do I.
Cross Industry
MEDIA - PUBLISHING - TECH - FINSERV - HEALTHCARE - RETAIL - MANUFACTURING - TRAVEL & TRANSPORTATION - ENERGY - ENTERTAINMENT and more
I've created messaging, content and personas across more than 12+ industries uncovering and illuminating the pain points, goals and value props of diverse sets of buyer groups.
Emerging Trends
CLOUD - APIS - CYBERSECURITY - PERSONLIZATION - SERVICE ECONOMY - AI/ML - APPLICATION SERVICES
From launching a company's thought leadership stance to guiding customers through emerging and evolving tech trends I've crafted the messages that drive strategy and value.
Diverse Teams
IBM - RACKSPACE - NAVIGA
I work with the resources, budget and relationships available, no matter the size, to deliver on outcomes ranging from growing new pipeline to building internal and external awareness to opportunity progression and more.
How to Contact Me
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